Traffic for Your Affiliate Offers
Saturday, April 4th, 2009_________________________________________________________________
jeff Gordon asked:
nfamous “Google Slap” Worked For The Rest of Us
You don’t want to be duped to click a link that promised you one thing but when you actually click on it, it lands on a site that’s not related to what you were searching. Google instituted a Quality Score metric to ensure that the advertisers comply with this relevancy standard. Those advertisers who met this requirement were rewarded with low cost-per-click while the others were slapped with higher Ad costs
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It\’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user\’s search query.
The higher a keyword\’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Thanks to the infamous Google slap, Adwords marketers for sometime now have been forced to serve ads that are relevant to the search terms. This meant that the keywords used, the ad copy and the landing page all have to be be congruent and relevant to the searchers’ queries. The “slap” kicks in (pun intended) when the advertisers failed to meet this simple criteria.
To sum up, the Adwords advertisers who are still in the game are incredibly savvy and the majority of their keywords have been proven money makers or else it would foolish to lose money on keywords that don’t pay. Trust me, the majority of these guys and gals are savvy marketers.
A word about the affiliate product selection. Find a product that offers a reasonable commission. Make sure the product has a high enough gravity which means there’s competition. Competition is a good thing, it shows the product has a purchasing history.
What if you could instantly look under the hood and see these Keywords?
There are several keyword spy tools that you could use to do just that. But, the truth is the data from these spy tools is always stale. You know what I am talking about if you tried to spy on your own Adwords ads.
But what if there was away to do just that? What if you could instantly look under the hood and see these Keywords? What if you could also see all these keywords plus the actual Adwords ads, the landing pages and destination URLs?
What if there’s a tool that allows you to do exactly that and see all these parts of adwords? What if I told you this tool is FREE.
Hold on to your horses cowboy, there’s more. What to do with these Keywords?
What would you do with these Keywords?
I can hear your thoughts, “Of course I will swipe the ads and setup my own Adwords campaign and start bidding”. Well, you could do that. I wouldn’t recommend outright swiping of other people’s marketing info in any event but if you want to incorporate the knowledge you gleaned from this super spy tool, that’s up to you.
But I have a better idea. You see I don’t like to spend money when I can get the same thing for less. How do I do this?
SEO to the rescue!
Ok, don’t groan. SEO intimidates a lot of marketers. But this is not the SEO I am talking about. Remember this one principle about ranking high in the search engines: Use your keywords as the anchor text (the actual text to use on the link itself) and then make sure the link points to the relevant content. Sounds familiar, can you hear the echo from the previous section on Google Quality Score? RELEVANCE!!! RELEVANCE!!! RELEVANCE. That’s it! Be Relevant and you will be rich!
Summary
Find money making keywords and build a linking strategies to rule the search engines.
ANDRE
nfamous “Google Slap” Worked For The Rest of Us
You don’t want to be duped to click a link that promised you one thing but when you actually click on it, it lands on a site that’s not related to what you were searching. Google instituted a Quality Score metric to ensure that the advertisers comply with this relevancy standard. Those advertisers who met this requirement were rewarded with low cost-per-click while the others were slapped with higher Ad costs
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It\’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user\’s search query.
The higher a keyword\’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.
Thanks to the infamous Google slap, Adwords marketers for sometime now have been forced to serve ads that are relevant to the search terms. This meant that the keywords used, the ad copy and the landing page all have to be be congruent and relevant to the searchers’ queries. The “slap” kicks in (pun intended) when the advertisers failed to meet this simple criteria.
To sum up, the Adwords advertisers who are still in the game are incredibly savvy and the majority of their keywords have been proven money makers or else it would foolish to lose money on keywords that don’t pay. Trust me, the majority of these guys and gals are savvy marketers.
A word about the affiliate product selection. Find a product that offers a reasonable commission. Make sure the product has a high enough gravity which means there’s competition. Competition is a good thing, it shows the product has a purchasing history.
What if you could instantly look under the hood and see these Keywords?
There are several keyword spy tools that you could use to do just that. But, the truth is the data from these spy tools is always stale. You know what I am talking about if you tried to spy on your own Adwords ads.
But what if there was away to do just that? What if you could instantly look under the hood and see these Keywords? What if you could also see all these keywords plus the actual Adwords ads, the landing pages and destination URLs?
What if there’s a tool that allows you to do exactly that and see all these parts of adwords? What if I told you this tool is FREE.
Hold on to your horses cowboy, there’s more. What to do with these Keywords?
What would you do with these Keywords?
I can hear your thoughts, “Of course I will swipe the ads and setup my own Adwords campaign and start bidding”. Well, you could do that. I wouldn’t recommend outright swiping of other people’s marketing info in any event but if you want to incorporate the knowledge you gleaned from this super spy tool, that’s up to you.
But I have a better idea. You see I don’t like to spend money when I can get the same thing for less. How do I do this?
SEO to the rescue!
Ok, don’t groan. SEO intimidates a lot of marketers. But this is not the SEO I am talking about. Remember this one principle about ranking high in the search engines: Use your keywords as the anchor text (the actual text to use on the link itself) and then make sure the link points to the relevant content. Sounds familiar, can you hear the echo from the previous section on Google Quality Score? RELEVANCE!!! RELEVANCE!!! RELEVANCE. That’s it! Be Relevant and you will be rich!
Summary
Find money making keywords and build a linking strategies to rule the search engines.
ANDRE
